How the post-install event is key to app marketing
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upamfva Riggedy-riggedy-rekt Warlock   Posts: 1,116 Joined: Jun 2021 Reputation: 0 |
02 Jul 2021, 08:21
Over the last few years, app marketing has been driven by the measurement of downloads and installs.To get more news about Aso Service, you can visit aso700.com official website.
Initially, app marketers generated thousands, even millions of installs, and all was good in the world of app marketing. But with hundreds of new applications uploaded daily to the various app stores, many apps generate little or no activity after the initial installation. Pillar to post In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing. And as attribution and conversion have replaced the click as the metrics to be analyzed and optimized in digital marketing, it is time to move beyond the install to find a new currency through which to analyze and optimize app marketing. It is time to consider the Post-Install Event. A post-install event is any event or action taken by the user after she has downloaded the app. Post-install events can include an app start, registration, usage metrics such as time spent or pages viewed, achievement or level, app content views, adding items to cart, and making an in-app purchase. In fact, different types of apps encourage different post-install events. For example, post-install events for a social networking app such as Facebook will include posting a status update or an image, liking, commenting on or sharing or signing up for a group or game, whereas post-install events for a news app such as The New York Times or Quartz will include reading an article, commenting on an article, sharing an article, time spent on site or buying content. |
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vostov Riggedy-riggedy-rekt Warlock Posts: 1,144,048 Joined: Apr 2020 Reputation: 0 |
27 Mar 2023, 06:32
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vostov Riggedy-riggedy-rekt Warlock Posts: 1,144,048 Joined: Apr 2020 Reputation: 0 |
30 Oct 2023, 13:53
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