asics fuzex lyte
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KimAddison
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#1
12 Jun 2020, 09:13

I don't know asics black mens the situation at ASICS, so I can't speculate on your situation, but I believe this process is backward. Biomechanics and science should be forefront  build the best product for the runner based on sound science as you suggest. I do realize that products have to sell, but sometimes maybe taking a risk on a novel product is worth it because it's the right thing to do. Maybe make concept shoes on limited release to selected individuals  see how they work in practice before releasing to the broader public. If you do truly believe in variability, despite your comment that minimalism is "nonsense" like toning shoes, then I wish you had a lot more power to push ASICS in new directions.I also agree that the shoe fitting process is stuffed, but as Kevin points out in another comment, it's not easy to offer alternatives, and I realize this. 

Pete.. where do I start? Lots odf questions so I will try. There seems to be a lot of animosity toward ASICS, but not a lot of understanding of what the company does.. other than sell shoes..let me start here biomechanics, either for the better or the worse (or maybe not at all), biomechanists should be at the forefront of all design decisions.. at ASICS.. they are.. to the extent, that we outsource our asics black shoes research to about 6 diffrent universities, as well as using our own facility in Kobe Japan. the reason we do this.. which is quite unique, is that we want t eliminate any bias i our research and make sure we really do get an answer to our research question. I am very confident we get fear no favour answers, because if we are gonna publish this in the public domain, it is the reputaion of asics cumulus 20 the key researchers at stake. 

I have heard that good designs from a biomechanical standpoint can get sunk because they can't be marketed or because they don't meet aesthetic considerations I am sure this is the case with some companies, but not with ASICS.. the only reason a project gets sunk is if we can not establish beyond doubt that it works.. or, that it has the potential to injury the athlete. Let me give you a recent example. For almost 4 years, I have been working on a project aimed at individuals with late stage overpronation, that is those pronating from midstance on, which is very stressful. Let me emphasise that contact phase pronation is not in my sites and has not been for 20 years. The shoe we have been working on provides a stimulus to the plantar mechanoreceptor t send a signal to the brain that the foot is asics cumulus womens "off' the line of progression and alway it to dictate a change. After 4 years looking at the kinetics and kinematics and many prototypes, we know this works. What's more, we can demonstrate a refractory effect.. ie, once the shoe has been removed, the effect lingers. 

This group? Women. I wanted to try to understand why this was happening, and what we might be able to do to help, given that, at the time, all women's shoes were downsized versions of mens shoes, making zero recognition of the diffrences in anatomy, physiology biomechanics, etc. So.. we embarked on a fascinating journey. We set aside a budget of several million dollars, and went to the Univerity of Melbourne to meet with Professor Kim Bennell (a woman), the head of the Centre for Health, Exercise and Sports Medicine. There, we mapped out a research project that was to take 4 years, and headed up by the  extraordinary mind of Dr. Adam Bryant, a biomechanist at CHESM. I will not bore you with the details, but the research yielded 3 papers, all published, and if you are interested, I will send them to you. 

I hope this has answered some of your questions. I hope it has helped some of the other bloggers out there to understand that we are not the great evil, and we put a huge amount of time effort and money into trying to make running a safer sport for everyone. That is my one and only goal. Farnkly. I really never go into any project thinking "how many pairs of shoes will this sell".. you might not believe that but it really is true.. sales just  aint my bag regards SimonWhere is your evidence that "it" isn't broken? Show me a study that show running injuries decreasing because of "20 years of progressive development." You can't. "This is how it has always been so we shouldn't change" is another way of saying your company is not interested in innovation. They used to think that blood letting helped get rid of disease. 

Will Asics follow suit (a couple of old shoe styles asics fuzex lyte don't really count)? For your livelihoods sake I hope so.Maybe this debate comes down to each individual or company's definition of "progressive". You may feel that Asics is progressive because the running shoe line is "updated" regularly. It seems to me that the updates are driven more by marketing than science. That is my opinion as a consumer. I won't buy Asics shoes because I feel that Asics is maintaining the status quo (e.g., lots of cushioning, pronation control devices) and, in my opinion, maintaining the status quo seems to [Image: asics cumulus 20-284fna.jpg] be directly at odds with the idea of progressive development.
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vostov
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#2
16 Oct 2020, 01:19

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#3
16 Nov 2020, 13:08

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#4
20 Jan 2021, 14:06

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#5
14 Mar 2021, 12:18

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#6
03 Jul 2021, 10:49

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#7
07 Nov 2021, 12:17

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