Email Marketing | 8 most powerful strategies to help you apply it effectively

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Email Marketing | 8 most powerful strategies to help you apply it effectively
Electronic is a feature of this era in light of the competition of millions of large companies and local stores, and here we will give you a comprehensive guide to distinguish your activity and increase your presence.

E-marketing needs strategies that make people want you and get excited about you, almost everything is being sold on the Internet, from needle to rocket, as they say, and this is a bit of an exaggeration, but among the hundreds of thousands of results on Google and billions of videos and daily publications, you need strategies, information and advice coming In this article, read it without hesitation.

By the end of this article, you will have learned:
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What's the online markiting
How did e-marketing originate?
Email Marketing Basics
The most important terms of e-marketing
Benefits of e-marketing
How to create an email marketing plan
The 8 Most Powerful Email Marketing Strategies
Best Email Marketing Courses
Frequently Asked Questions About Email Marketing
What's the online markiting?
E-marketing is advertising directed over the Internet in commercial and business activities to entice recipients and shoppers and convince them to invest their money in buying your products and believe in your services. This process requires some unique e-marketing strategies such as SEO, building a strong website (we recommend you to build it on the Wilt platform), and retaining existing customers and target potential.

Although there is a similarity between e-marketing and traditional marketing in style, e-marketing may face some major challenges, such as:

Attract the attention of online shoppers to visit the store mainly.
Convince the shopper through product descriptions and photos only without any physical components (prints) or a persuasive salesperson.
Despite these challenges, online commerce is very effective if it is done correctly, which we tell you in this article, which leads us to talk about the basics of e-marketing for your commerce and company.

However, the ways to achieve results from digital marketing change almost daily, which is why, at the moment, it is impossible to talk about marketing and ignore that more than half of the world's population has access to the Internet and that until 2021 there will be 2.3 billion digital consumers.

The large flow of communications between people and companies has contributed to imposing requirements and strategies that bring companies closer to their customers. The most important of these strategies currently in e-marketing is the creation of search engines, “Inbound Marketing” and content marketing, as we will see in this article.

How did e-marketing originate?
The first version of the Internet appeared in the 1990s, which is slightly different from the one we know today, and was then called Web 1.0.

But the ancient Internet did not allow users to interact with web pages in an active way, although it allowed them to find information in a simple and primitive search system just as if you entered a library and found what you wanted but you could not change the content that you found, in this primitive time of the Internet, appeared The term “e-marketing”

However, this marketing was still very similar to traditional marketing, in that the communication was one-sided, conducted by companies at an institutional level, causing recipients to passively consume content without close interaction between the two parties.

In 1993, Internet users began to engage more with companies that advertised on the web, as the first clickable ads appeared around this time, however, it was only in the year 2000 that e-marketing took on the meaning we see it today.

The Web 2.0 version made it possible for anyone to produce content, facilitating the flow of electronic communication and making it more free.

Email Marketing Basics:
Before you start your online business, you need behind-the-scenes management and indispensable basics for your business and company. Many people think that being alone and filling a store or website is the end of its role, even though it is the beginning, and these basics include:


1. Standard website:
Your site is basically your image, and the place where your customers are guests of you, so you should make sure that it is on a level of construction, strength and security to allow them to gain confidence and have a nice time while they are with you, and at Wilt we will help you very much in the step by building your site and its basic map from a home page Simple without clutter, creative definition, responsive design, a place for frequently asked questions in your business, and product pages that are effortlessly navigable.

2. Site Policies:
Naturally, the policies of your store and website are constantly changing, but you should keep them and review them because they are the covenant document between you and the customer, which reassures him and gives him more credibility in you with clear terms and conditions, a return policy, the expected shipping date, and whether the tax will be added or not, all of the basics of e-marketing.

3. Advertising according to a plan:
Advertising on various social media platforms and e-mail is an important way to communicate with your potential audience, and it has recently been proven that they are attractive and effective marketing methods that help you communicate with your customers more happily. He is.

4. Your site speed:
As for the speed of the site itself, do not worry about it as long as you choose with us at Will to design and build a company site, as we offer you the fastest site that you can get, and as for the site speed resulting from your use of it, we suggest that you compress product images using the tools available online and we recommend TinyPNG to you Which helps load images quickly so that your customers are not disturbed.

5. Follow-up and maintenance of the site:
Nothing is worse than a site that closes its door in the face of its customers with a 404 error message, which is why we at Wilt provide you with a full team of technical support that helps you to overcome problems quickly before your customers discover them.

6. Poll people's opinions:
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